ROL Wheels - Performance Bicycle Wheels
ROL Wheels are hand built in the U.S. We offer performance wheelsets for road, cyclocross, adventure, and mountain bikes, all built to the highest standards in Denver, Colorado.
ROL was founded by roadies. Whether you’re a recreational rider or CAT 1 Pro, there’s sure to be a bike wheelset that will enhance your riding experience and help you get your PR. Our bike wheels have been seen at podium wins including the UCI World Cup and US National CX Championships.
ROL Wheelworks was developed by its founder, Sean Lambert, in 2004. Sean grew up in Boulder, Colorado where he developed a love for cycling at an early age. As a kid, he had the privilege of seeing some of the world’s greatest cyclists race in Colorado each summer in the Coors Classic; guys like LeMond, Hinault, Fignon, Hampsten, Phinney, Kiefel and others. Sean says, “It was at that point that I knew I wanted to be in the bike business one day.” Some 20 years later, ROL Wheels became a reality. That fire still burns today.
At ROL Wheels, we strive to provide our customers with world-class bike wheels and rims, at a great price, with an unparalleled level of integrity and customer service.