Why ROL Wheels

Why ROL Wheels? Simply put… because we care. We care about our customers, and strive to offer an unparalleled level of integrity and service, every day. We care about performance, and design each product to our exact specifications so our customers get the most out of them. With decades of experience, every wheel we build embodies our passion and our expertise. And because every wheel is hand-built in the US, we have complete control over the process from start to finish. This is our passion and it shows.


Our products have consistently received some of the highest customer ratings on websites such as roadbikereview. Customer satisfaction is our priority, and if for any reason you are unhappy with your purchase, we offer a 30-day money back guarantee. Additionally, all of our wheelsets are covered by a 2-year warranty against any manufacturers' defects. If you have any issues with our products or services, please don't hesitate to fill out the Contact Us form or call us at (303) 353-8151.  Thank you for the opportunity!