Welcome to the ROL Wheels website. Because your privacy is very important to us, we want you to understand our practices with regard to collecting and using your information both online and offline and the steps we take to safeguard it. This statement applies to personally identifiable information collected from our customers.

When this Privacy Policy uses the term "personally identifiable information," we mean information that identifies a particular individual, such as the individual's name, postal address, e-mail address, credit card number, and telephone number. When other information, such as, for example, consumer product preferences, or number of children, is directly associated with personally identifiable information, this other information also becomes personally identifiable information for purposes of this Privacy Policy. Personally identifiable information is sometimes referred to in this Privacy Policy as "personal information."

We welcome all questions and feedback. For privacy-related issues, please contact us at:

ROL Wheelworks
12307 Roxie Drive, Suite 102
Austin, TX 78729
phone: 512.219.1145

Information We Collect

a. Personally Identifiable Information

We may collect personally Identifiable Information (including name, address, telephone number, e-mail address and, when necessary, credit card information) when you:

• Place an order from our catalogs or on our Web site
• Make a purchase at one of our retail stores
• Return an item or make an exchange
• Inquire about our services
• Request a catalog
• Subscribe to our E-mail Newsletter
• Enter a contest or sweepstakes
• Participate in a marketing survey, promotion or event either online or offline.

b. Aggregate Information

Our website collects some non-personal information about you using clickstream technology, so it may not be readily apparent to you that it is being collected. For instance, when you come to our site your IP address is collected.

An IP address is often associated with the place from which you enter the Internet like your ISP (Internet service provider), your company, or your university.

This information is not personally identifiable and we do not combine this type of information with personally identifiable information.

Use of Data We Collect

a. Personally Identifiable Information

At ROL Wheels, we always want to provide you with the best possible shopping experience and fulfill your orders exactly as you've requested. In order to do this, we use your personally identifiable information to allow us to:

• Process and track your order
• Provide the services you request
• Contact you about the status of an order
• Send you catalogs or promotional offers we believe will be of interest to you
• Send you the ROL Wheels E-mail Newsletter, if you specifically request it
• Identify your product and service preferences
• Customize our communications to you
• Provide information concerning product recalls or products you have purchased
• Improve our merchandise selection and customer service

Your e-mail address will be used only for the ROL Wheels E-mail Newsletter and will not be shared with any third parties, except as described below. Instructions for unsubscribing are included in every e-mail.

b. Aggregate Information

We use the aggregate information that we collect from our customers in a manner that does not personally identify any individual. We use aggregate information to make our sites more interesting and useful to you. We also track the pages or documents accessed within our site. This information is collected for systems administration and for analyzing and improving the value of the material available on our website.

Sharing Your Personal Information

Your e-mail address is never shared with any third party unless we are required to do so by law or we believe that such action is necessary:

• To comply with legal process such as a search warrant, subpoena or court order;
• To protect the company's rights and property;
• To investigate reports of fraud or of users sending material using a false e-mail address or users sending harassing, threatening, or abusive messages;
• To protect against misuse or unauthorized use of our web site; or
• During emergencies, such as when we believe someone's physical safety is at risk

Your Choices

We offer choices about the types of information you receive from us. If you no longer wish to receive our E-mail Newsletter you also may contact us at the address below or unsubscribe using the link provided in each edition of the e-mail.

ROL Wheelworks
12307 Roxie Dr., Suite 102
Austin, TX 78729
phone: 512.219.1145

E-mail Use

When you provide us your e-mail address, we may send you e-mails necessary to process your order or respond to a request, or, if you agree to it, to receive or E-mail Newsletter. For example, after you place an order at ROL Wheels.com, you will receive an e-mail confirmation and, in most cases, an e-mail with package tracking information. Recipients of our Electronic Gift Certificates will receive an e-mail notifying them of the gift and instructing them how to redeem it.

It is our intent to send you promotional e-mail (our E-mail Newsletter) only if you have agreed to receive it. Instructions on how to unsubscribe are included in each edition of the newsletter.

Links to Other Sites

Occasionally we provide links on our web site to other sites we think you will enjoy. These sites operate independently of ROL Wheels and have established their own privacy and security policies. ROL Wheels does not have any control over these sites' privacy practices. For the best online experience, we strongly encourage you to review these policies at any site you visit.

Security

It is our intent to protect against the loss, misuse or alteration of information that we have collected from you. We use a variety of current technologies and processes for protection of our customer data. We limit the information we provide to outside companies with whom we contract to only what they need to carry out their responsibilities.

When you make a purchase, your transactional information is transmitted in a safe, encrypted format. We maintain the data you provide, along with a record of your purchases, in a secure database. To best serve you, we may combine this information with data that is publicly available and data that we receive from other reputable sources whose policies meet the Direct Marketing Association's Privacy Promise; more information can be found at http://www.dmaconsumers.org/privacy.html.

Privacy of Children on Our Web Site

Our web site is not intended for use by children under the age of 13, and we do not knowingly collect personal information from children under the age of 13.

Policy Changes

From time to time, we may use customer information for unanticipated uses not previously disclosed in our privacy notice. If our information practices change, we will post these changes on our web site. We encourage you to review our privacy policy periodically.

This policy was last updated on October 14, 2008.

Questions or Comments?

For questions, comments or assistance, we invite you to contact us.