ROL Wheelworks was developed by its founder, Sean Lambert, in the fall of
2004. Sean grew up in Boulder, Colorado where he developed a love for
cycling at an early age. As a kid, he had the privilege of seeing some
of the world's greatest cyclists race in Colorado each summer in the
Coors Classic; guys like LeMond, Hinault, Fignon, Hampsten, Phinney,
Kiefel and others. Sean says, "It was at that point that I knew
I wanted to be in the bike business one day." Some 20 years later,
ROL Wheels became a reality. That fire still burns today.
Our goal is to promote a fresh new attitude to the world of cycling and
triathlon. At ROL Wheels, we strive to provide our customers with world-class
wheels and rims at a great price, with a great attitude, at an unparalleled
level of integrity and service.
We hope you enjoy our wheels!
Photo © Thien Dinh, all rights reserved.