About Us

ROL Wheels - HandBuilt in the USA

Our mission is to produce the highest quality products, at a great price, while providing an unparalleled level of integrity and customer service.  We offer performance wheelsets for each cycling discipline, and every wheelset we produce is built by hand in our Denver, Colorado facility.  We are cyclists who want to share our love of cycling.  We put a tremendous amount of attention and care into crafting each wheelset, and it shows - our customers consistently report better quality, durability, and performance than many other wheelsets that cost much more.  We build our wheels not only to outperform but to do so for many years and thousands of miles of hard riding.

ROL Wheels was developed by its founder, Sean Lambert, in 2004. Sean grew up in Boulder, Colorado where he developed a love for cycling at an early age. As a kid, he had the privilege of seeing some of the world’s greatest cyclists race in Colorado each summer in the Coors Classic; guys like LeMond, Hinault, Fignon, Hampsten, Phinney, Kiefel and others. Sean says, “It was at that point that I knew I wanted to be in the bike business one day.” Some 20 years later, ROL Wheels became a reality. That fire still burns today.

You can learn more about us on our Facebook page, or follow us on instagram @rolwheels.  From all of us at ROL Wheels, THANK YOU FOR THE OPPORTUNITY!